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case studies

CASE STUDIES

ING Direct

ING Direct is one of the world's most successful virtual banks and a member of ING – the world's third largest financial institution Headquartered in Amsterdam. Head Research conducted all of the research used to develop a business case for the launch of ING Direct and continues to play an advisory role to the Bank in the areas of new product development, customer satisfaction and communications.


Air Canada

Head Research conducted prototype testing of Air Canada's award-winning Express Check-in kiosks that can now be found in 93 countries worldwide. These kiosks have reduced line-ups by 80%.


L'OREAL Kids

L'Oreal Kids is, by far, the market leader in children's hair care products (remember when there was only Johnson & Johnson Baby Shampoo?). L'Oreal Kids was a surprise success in a market segment that was essentially unknown to L'Oreal. Head Research conducted research among 6-7 year old boys and girls that helped L'Oreal understand the underlying factors that led to L'Oreal Kid's success. L'Oreal used this knowledge to create a comprehensive line-extension that became a huge success across North America.


Nickelodeon

After disappointing sales in the Canadian market for their licensed products, Nickelodeon needed to gauge how Canadian youngsters and parents would react to their new Rugrats product line-up. Positive research findings backed up by an extremely powerful video report showing children and their parents reacting to Rugrats merchandise enabled Nickelodeon to get buy-in from major retail chains in Canada.


Glaxosmithkline

When GSK was thinking of getting into the anti-obesity market, we conducted a series of individual in-depth interviews with GP's in order to understand how they perceive obesity, and how they diagnose and treat this condition. Interviews were video-taped and a short video summary was produced for viewing by the Company's sales force so that they could see, first hand, what they would face in the field.



Becton Dickinson

BD Biosciences produces a number of antibodies that are used by laboratories engaged in clinical research. We surveyed laboratory managers to find out what they are using, what drives their decision-making and what BD needs to do in order to maximize its share of their business.



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